You deal daily with the countless, unexpected ways people phrase what they're looking for. There's almost no tooling, and even less process, for that work — until now.
An email arrives: "this query doesn't work." Or it's a Slack message, or a forwarded ticket. No one owns it, and no one's sure what happens next.
Someone boosted a product line eleven months ago for a promotion that ended in February. Ask around and you'll hear "why did we even create that rule?" more than once.
When a fix is needed fast, it's often engineers who pick it up - pulled off real work to patch a search problem that shouldn't have needed them at all.
Most teams get a huge uplift from the middle tier, precisely because it's fast and doesn't require an engineer or an A/B test. The catch: unlike the other two, it has never had a real process — no versioning, no review, no visibility into what a rule actually affects. That's the gap Searchnik fills.
Search traffic has a long tail: in one real dataset, 3,902 queries out of 286,599 distinct ones — about 1.4% — accounted for half of all search traffic. Manage the right thousand queries well, and you're in control of most of what people actually experience.
We've spent decades in the trenches of search relevance, helping teams get better at exactly this. That's why we decided to create Searchnik.
From there, it grows into the rest of active search management.
Whether you're already managing synonyms, boosts, filters, and redirects with Querqy, doing it some other way entirely, or don't have a real way to do it yet — if you've recognized your rules deserve better process than they're getting today, that's exactly the moment we want to talk to you.
Design partners don't just get early access — they help decide what we build next. Your feedback, and your own rule-management needs however you handle them today, directly shape the roadmap.
We're building Searchnik now. Sign up and we'll keep you posted as it takes shape — including when the beta opens.